Franchisee Friendly Self Service Solutions
Buy & Bite turned to Kurve to implement self-service kiosks purpose-built for quick-service restaurants. The solution was chosen for its flexibility, seamless integrations, and franchise-friendly scalability.
Background
Buy & Bite was founded in the UK in 2020 with the vision of bringing Japan’s favourite comfort food—omurice—to the high street in a fresh, stylish, and accessible way.
Best known for its signature Japanese-style omelettes served over rice, the brand has expanded rapidly since launching its franchise programme in 2023.
With new locations across London, including Chelsea and Soho, Buy & Bite is now preparing to open its flagship franchise in Wembley for early 2026.
As the business scaled, maintaining fast service and consistent customer experience became critical.
“Average Transaction Value increased by around 10% thanks to upselling prompts on kiosks. Service speed improved, with peak-hour queues moving faster and average wait times cut by nearly a third.”
Irene Wang – Business Development Manager – Buy & Bite
The Challenge
Before adopting self-service technology, Buy & Bite faced several growing pains:
- Rising labour costs and staff shortages were putting pressure on operations.
- Queues during peak hours slowed down service, undermining the promise of meals ready in under 2 minutes.
- Manual ordering inefficiencies frustrated customers and limited throughput.
The team recognised the need for a system that could reduce front-of-house strain, speed up service, and maintain accuracy without compromising the customer experience.
“We would definitely recommend Kurve. Kurve offers a flexible, franchise-friendly solution that improves efficiency, grows revenue, and strengthens customer experience. It’s become a key enabler of our success.”
Irene Wang – Business Development Manager – Buy & Bite
The Solution
Buy & Bite turned to Kurve to implement self-service kiosks purpose-built for quick-service restaurants. The solution was chosen for its flexibility, seamless integrations, and franchise-friendly scalability.
The implementation was smooth and collaborative:
- Unified POS & kitchen systems replaced fragmented tools, ensuring seamless operations.
- Integration with loyalty and delivery platforms centralised management of in-store and online orders.
- Menu management became instant, with updates and promotions applied in real time.
Kurve’s team also provided tailored support, from setting up discount codes and meal deals to suggesting improvements in the customer journey.
The Outcomes
The impact was immediate and measurable:
- +10% Average Transaction Value driven by upselling prompts on kiosks.
- 30% faster queue times, improving customer satisfaction at peak hours.
- Reduced order errors, saving both food and labour costs.
- Happier staff, with less ordering stress and more time for customer care.
Customers also responded positively, enjoying the ability to browse the full menu at their own pace, discover meal deals, and place accurate orders with ease.
“Smooth and straightforward. Kurve’s team worked closely with us from planning to training. Team helped us to update many small details with great efforts, including adding discount code and meal deal set-ups. Team also provided insightful suggestions to the customer journey.”
Irene Wang – Business Development Manager – Buy & Bite
The Future
Looking ahead, Buy & Bite is committed to rolling out kiosks across all future franchise locations. The upcoming Wembley flagship will be a key testbed, particularly in managing high-volume family-club partnerships.
With Kurve at its core, Buy & Bite is confident in scaling quickly, maintaining quality, and supporting franchisees with consistent, efficient, and profitable operations.
“Customers love the ease of use, the ability to browse the full menu at their own pace and more information including the meal deal offers.”
Irene Wang – Business Development Manager – Buy & Bite
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