Driving Scalable Growth with Self Service Technology
JWD Lamian Noodle Bar is a fast-casual brand serving hand-pulled Lanzhou-style noodles with a modern self-service model. After validating its first London site near Liverpool Street, JWD is expanding rapidly, with a Canary Wharf opening in August 2025 and more locations planned, aiming to become the UK’s leading hand-pulled Chinese noodle brand.
Why Kurve?
JWD selected Kurve as its self-ordering technology partner due to the platform’s intuitive interface, reliable performance, and ability to scale across multiple sites. The solution aligned perfectly with JWD’s vision of combining traditional cuisine with smart, efficient service.
The business was also looking to:
- Reduce customer wait and queue times
- Improve table turnover
- Decrease staff workload
- Boost order accuracy
- Raise average transaction value (ATV) through upselling
Kurve was implemented from day one, meaning there were no outdated systems to replace. Its flexibility and usability made it an ideal fit for a high-turnover, fast-paced hospitality environment.
“Kurve’s self-ordering system was selected because it offered a user-friendly interface and strong integration capabilities, which made it an ideal solution for our fast-paced, scalable business.”
Sherry Lyu – Owner
Implementation & Lessons Learned
The implementation process was smooth, with strong collaboration between the Kurve team and JWD. As with any multi-system setup, there were some initial technical challenges in syncing kiosk operations with payment terminals. These were part of the natural fine-tuning process when integrating advanced platforms, and JWD worked closely with both Kurve and Dojo to resolve them and ensure a seamless checkout experience.
Another key insight involved the collection flow. While the ordering experience was efficient, customers often missed order notifications after sitting down. To address this, JWD is now exploring the integration of a buzzer-based system with Kurve to enhance the pickup process and create a more intuitive, contactless journey.
“Customers generally find the self-ordering process faster and more convenient, with a clear interface and broader range of options. Staff also appreciate having more time to focus on customer service and kitchen coordination rather than managing queues and payments.”
Sherry Lyu – Owner
Results & Impact
Since implementing Kurve’s self-service kiosks, JWD has reported several measurable improvements:
- Reduced customer wait times
- Improved table turnover
- Fewer order errors and complaints
- Higher customer satisfaction
- Operational savings equivalent to 1–2 full-time front-of-house staff
These efficiencies have allowed staff to focus more on service quality and food preparation, rather than managing queues or handling payments.
“Yes, we would definitely recommend it. Kurve offers a clear, intuitive interface with powerful functionality that significantly improves efficiency and reduces pressure on staff. It’s especially suited for fast-paced, high-turnover hospitality businesses like ours.”
Sherry Lyu – Owner
Looking Ahead
As JWD prepares for its next phase of expansion, the business plans to deepen its use of Kurve’s platform. Planned developments include:
- A buzzer-based pickup system for more streamlined food collection
- Launching a loyalty programme to encourage repeat visits and build customer retention
Kurve plays a central role in JWD’s expansion strategy by enabling standardised operations across locations, ensuring consistency and scalability.
“We are actively planning to implement new features as our brand grows. JWD’s expansion strategy relies on standardised and modular operational systems. Kurve’s platform allows us to replicate processes across locations and deliver a consistent customer experience.”
Sherry Lyu – Owner
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